Art direction · Motion
Jubileumskakor launch
Graphic & motion designer · Perfect Fools + Kronans Apotek
Research indicates that parents are more likely to apply sunscreen on thieir children on vacation than during normal summer days at home. For a campaign promoting increased sunscreen use, we created a targeted ad campaign in Instagram in which children programmaticcally presented the local weather forecasts in their home town for an audience of parents. I created the graphic assets which were compiled with the location, appropriate forecast video and today’s weather data.
An exampe forecast video